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Barter is Booming
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Article 3: Barter Benefits: Marketing
Barter gives a small business access to
new markets and customers. Through bartering,
small businesses use a new marketing channel to
offer products. Bartering lets you interact with
new businesses and make new contacts. This helps
develop new markets and expands your marketing
dollars.
Many companies involved in barter work in some
aspect of the advertising business, whether it’s
graphic design, printing, layout, audio/visual
production, newspaper ad sales or broadcasting
ad sales. In many cases, barter with these types
of businesses can help improve the quality of
your company’s advertising campaign and
marketing materials.
Bartering also helps generate referrals. As a
small business barters, it extends its outreach
and contacts new customers. This in turn helps
generate referrals that can bring cash-paying
customers to your door.
Barter gives a small business immediate access
to a network of other businesses. In some cases,
these contacts may lead to cash sales outside
the barter exchange, expanding the market for no
additional marketing cost.
“We use our Tradaq dollars for photography and
other marketing projects,” says Gillian Schultz,
vice president of Metronet Safe and Sound. “We
are able to use those items gained through the
Tradaq network for marketing to non-barter, cash
customers.”
Metronet Safe and Sound also uses barter for
customer and employee rewards. “We have
purchased gifts such as artwork, clothing,
weekend stays, food and crystal through the
Tradaq network to show appreciation for clients
and employees,” explains Schultz.
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