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Franchises
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Article 8: Questions You Should Ask
The basic questions apply
whether you’re buying a low-investment
franchises or high-end franchise, says Steven
Toporoff , FTC franchise program coordinator.
“If somebody is looking at more low-cost, look
at the history of the franchise to see how long
they have been in business,” Toporoff says.
“There may be a correlation between low-cost and
short history.”
In the absence of an extensive history, Toporoff
says, “I certainly would want to ask and speak
to franchisees who are in the system or have
left the system about their experience, what
they expected and got out of it, and any other
advice.”
As you talk to the franchisor, insist that
specific promises are put into writing.
Questions to ask the franchisor include:
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If
disputes arise, is arbitration or mediation
provided? Required?
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Once your agreement ends, are you bound by a
no-competition clause?
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Can
you later become a passive investor and turn
over the operation to a partner?
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Does the franchiser sell franchises too close
together or open company-owned competitors
nearby?
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If
the franchiser charges advertising fees, is
the advertising in your area?
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Under what terms may the franchiser take over
your facility?
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Is
training and support provided on-site? If not,
who pays travel costs?
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Are
expenses factored in when calculating profits?
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Are
there restrictions on site selection, design
or appearance?
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Are
goods and services restricted?
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Are
hours of operations, signage or uniforms
regulated?
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Must you conform to accounting or bookkeeping
procedures?
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Is
your territory limited? Will that make it
difficult to open outlets or move?
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How
many terminated franchisees are there?
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When buying an existing outlet, how many
owners operated it before and for how long?
The most candid sources of
information are current and former franchise
owners. Here are some of the questions to get
answered:
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How
long they operated?
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What were their total investments?
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Were there hidden costs?
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How
long before they earned a reasonable income?
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Are
they satisfied with the franchisor?
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What were their backgrounds?
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Were the training and ongoing support
satisfactory?
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Was
the advertising program satisfactory?
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Did
the franchisor meet contractual obligations?
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Would they invest again?
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Would they recommend the investment?
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