How to Market Your Small Business Online By Mindy Charski Thinking of moving more of your marketing budget to the Web? You’re not alone. Online advertising spending in the United States is expected to grow 19 percent in 2007 to total $19.5 billion, reports market research firm eMarketer. Today more than 147 million U.S. adults are online, according to the Pew Internet & American Life Project, but that’s not the only reason the medium is so attractive to marketers. Online marketing also allows for audience targeting, flexibility and measurable results. Read on to learn more about the benefits of online marketing, the options, the mistakes to avoid, and how to get started.
Why Market Online?
Build A Web Site
Help Search Engines Find Your Web Site
Buy Pay-Per-Click Ads
Embrace The Power of Blogs
Market Your Company Through E-mail
Banner Advertising and Other E-Marketing Tools
Online Marketing Blunders to Avoid
(Posted November 2007)
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