Return to NASE.org

How to Market Your Small Business Online
By Mindy Charski

Thinking of moving more of your marketing budget to the Web? You’re not alone. Online advertising spending in the United States is expected to grow 19 percent in 2007 to total $19.5 billion, reports market research firm eMarketer.

Today more than 147 million U.S. adults are online, according to the Pew Internet & American Life Project, but that’s not the only reason the medium is so attractive to marketers.

Online marketing also allows for audience targeting, flexibility and measurable results.

Read on to learn more about the benefits of online marketing, the options, the mistakes to avoid, and how to get started.

Why Market Online?

Build A Web Site

Help Search Engines Find Your Web Site

Buy Pay-Per-Click Ads

Embrace The Power of Blogs

Market Your Company Through E-mail

Banner Advertising and Other E-Marketing Tools

Online Marketing Blunders to Avoid

Resources


(Posted November 2007)

 
How to Market Your Small Business Online
Select an online seminar from the Success Skills Archives:


Complete List of Seminars


 

© 2007 NASE All Rights Reserved.