Yoga, sans incense and flowing robes, is
becoming mainstream. Last year, Time magazine
reported that about 15 million Americans include
some form of yoga in their fitness routines.
Yoga centers have cropped up across the United
States, and the practice is showing up on the
rosters of classes offered at health clubs.
Since the Sept. 11 attacks, yoga instructors
around the country have reported huge surges in
their businesses.
Many yoga enthusiasts are now looking for
stretching and de-stressing techniques that can
be performed in their offices. And they’re
finding a solution—Yoga at Your Desk, a
streaming video on CD-ROM. Released by VN
Industries of Palos Verdes, Calif., the CD pairs
the mental and physical benefits of yoga with
the capabilities of today’s computer technology.
“The idea is simple—help busy people find
balance in their lives,” explains Stephen Viens,
president of VN Industries. “These people have
access to technology and the need to produce
eight-plus hours of high-volume, high-quality
work. Twenty minutes of Yoga at Your Desk can
make happier, healthier, and as a result, more
productive people.”
The goal is to take yoga to those who need it
most—office workers who need a stress-reducing
break during a hectic day.
“Yoga at Your Desk gets you out of your chair
and treats your mind and body to an invigorating
stretch,” says Irene Woticky, director and
producer. “You can just pop in the CD and have a
rejuvenating yoga session.”
Home-based entrepreneurs can tap into a huge
variety of video tapes that cover yoga as well
as other exercise routines. Just slip off to the
TV room, plug in the tape and take an hour to
get your body moving. The physical movement
stimulates creative juices. You’ll not only feel
better, but work better, too.