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What’s Next For Your Micro-Business
Advertise Online And Offline For New Employees
Small-business owners in need of employees should cast a wide net. That includes placing help-wanted ads in print newspapers as well as online.
Research by The Conference Board showed that 70 percent of all job seekers reported using newspapers and online ads to look for employment.
Online and print ads were not mutually exclusive, with most job seekers using more than one method. But searching print and online ads ranked well above other job search methods, such as networking with friends and colleagues (50 percent of job seekers) and employment agencies (26 percent of job seekers).
The research shows that job seekers are using the Internet for a variety of job search functions:
Gathering employer/job information (68 percent) Submitting resumes and applications (66 percent) Posting resumes on a Web site (42 percent) Signing up for e-mail notifications (39 percent)
“The Internet has definitely become an established method of job search,” says June Shelp, economist and director of new initiatives at The Conference Board. “But job seekers are still combing print ads as well.”
And that’s why small-business owners need to splash their help-wanted ads in as many venues as possible.
What You Can Do
Buying help-wanted classifieds in print publications or posting a job listing online isn’t free. So, before you commit your dollars, compare prices.
Online job posting sites
Costs vary, as do the length of time your posting can remain. You can post a job and/or search resumes for the perfect job candidate. Recommended sites:
Other online sites for job postings
Craigslist
To post a job, click your state then your city (or the city nearest you). In the left column, click “post to classifieds." Many trade organizations and professional associations offer online job postings. For instance, the International Association of Business Communicators (IABC) offers job postings for employers. Look for associations that cater to the type of person you’re interested in hiring. Local newspapers often offer online job postings separate from classified help-wanted ads that you place in the print edition. Compare the reach of each venue before you decide.
Print Ads
Costs vary depending on circulation, size and frequency of your ad, and other factors.
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(Posted January 2007) |
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